BORNTOSTANDOUT®

Jun Lim grew up in Seoul collecting perfumes from the age of 15 while following the path expected of him: studies, investment banking, success according to the script. In 2022, he gave it up to found BORNTOSTANDOUT® a direct response to years of conformity in a culture where stepping outside the norm comes with a real social cost.

The white porcelain of the bottles is Korean tradition: the moon jars of the Joseon dynasty, a symbol of purity and order since the 14th century. The crimson red on top, with names like Fig Porn, Indecent Cherry or Drunk Lovers, is exactly the opposite. It is not aesthetics; it is the brand's argument made into an object.

The compositions are signed by Olivier Cresp, Honorine Blanc, Frank Voelkl, and Jordi Fernández. Unisex and addictive, for those who no longer need anyone's permission.

In short, BORNTOSTANDOUT® is a brand that seeks to inspire people to live authentically and without fear of individuality.

 
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Frequently Asked Questions about Born To Stand Out

What characterizes Born To Stand Out perfumes?
Born To Stand Out is a Korean house that challenges social norms through intense and provocative scents. Its compositions, such as Dirty Rice, stand out for their ability to blend the everyday with the extraordinary, creating a unique and rebellious olfactory identity.

What are the brand's sweetest or gourmand fragrances?
If you're looking for sweet, addictive notes, we recommend exploring Sugar Addict or Nanatopia. These fragrances elevate the gourmand concept with nuances of rum, cinnamon, and honey, offering a deep and sophisticated sensory experience.

Are Born To Stand Out perfumes suitable for vegans?
Yes, the brand is committed to contemporary ethics. Many of its creations, including hits like Indecent Cherry and Fig Porn, are formulated with vegan ingredients and are cruelty-free, maintaining the highest standards of niche perfumery.

Which Born To Stand Out perfume is ideal for the evening?
For nighttime events or moments that call for a stronger presence, Sex & Cognac and Unholy Oud are exceptional options. Their notes of oud, leather, and liqueur create a mysterious and magnetic trail that does not go unnoticed.

Where can I buy Born To Stand Out in Spain?
You can discover the full Born To Stand Out universe in our physical stores in Madrid and Barcelona, or shop online through our website. We offer a curated selection that includes everything from Drunk Lovers to its most recent launches.