We bring you the best selection of niche brands of responsible cosmetics to prove that it is possible to lead a healthier lifestyle free of ingredients that your skin and the planet do not need.
Aware that cosmetics is evolving and that new generations are looking for a world more committed to the environment and their lifestyles, we felt the need to create a unique space where you can find the best products for skin care and wellness with clean, safe and caring formulas for the planet.
We opened our first physical store in 2021 strategically located in the heart of Barcelona and, since then, we have welcomed more than 60 natural cosmetics brands that put all their efforts in doing things right and creating different cosmetics.
The selection of our brands
The brands we select to be part of All Yours are characterized by having a different, unique philosophy that is compatible with our values. We prioritize those with natural or organic products, with sustainable packaging or that donate part of their profits to a social cause. Another essential requirement is that their products pass our demanding Safe List test.
The pillars of All Yours
All Yours is much more than a natural cosmetics store, it is a space of disconnection and free of stereotypes where you can discover the best products for wellness.
Transparent, like life itself
It is important to us that you feel safe and trust our work. We will always be honest about the ingredients and every decision we make. Willing to share our philosophy and answer any questions. Debate is change.
We embrace honesty
We do not use fear marketing, nor unscientific denialism, nor do we sell false promises. We want you to discover that the benefits of natural cosmetics along with the practice of self-love can do a lot for your health and the health of the planet.
We care about the ingredients
In fact, they're everything. Together with our team of cosmetic experts, we thoroughly check each of our product formulations for compliance with our Safe List standards. We do the work so you don't have to worry about what you put on your skin.
We wouldn't hurt a fly
We guarantee that 100% of the brands we sell at All Yours do not test on animals. We will only recommend brands that are changing the cosmetics and wellness industry for the better. Because yes, it is possible to look good and take care of yourself without giving up your principles.
Our planet, our priority
The brands we work with must be conscious about being sustainable, whether it is through the formula, the packaging or a solidarity action. For us it is important to preserve the planet we live on.
We celebrate any kind of beauty
We want you to learn to love and accept what society has called "imperfections". We exist to help you bring out all the wonderful things that make you you, so that you feel as good on the outside as you do on the inside. We don't want you to fit in, we want you to stand out.
Our main goal is for you to enjoy cosmetics as a form of personal care and love.