We bring you the best selection of niche perfume and responsible cosmetics brands so you can see that it is possible to lead a healthier lifestyle, free from ingredients that your skin and the planet do not need.
Our story
Aware that cosmetics are evolving and that new generations are seeking a world more committed to the environment and to their lifestyles, we felt the need to create a unique space where you can find the best skincare and wellness products, with clean, safe formulas that are kind to the planet.
Our store
We opened our first physical store in 2021, strategically located in the heart of Barcelona, and since then we have welcomed more than 60 natural cosmetics brands that put all their effort into doing things right and creating a different kind of beauty.
The selection of our brands
The brands we select to be part of All Yours are characterized by having a different, unique philosophy that aligns with our values. We prioritize those with natural or organic products, sustainable packaging, or that donate part of their profits to a social cause. Another essential requirement is that their products pass the exam of our demanding Safe List.
The pillars of All Yours
All Yours is much more than a natural cosmetics store; it is a space to disconnect and free from stereotypes, where you can discover the best products for well-being.
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Transparent, just like life itself
Feeling secure and trusting our work is important to us. We will always be honest about the ingredients and every decision we make. We’re ready to share our philosophy and answer any questions. Debate drives change.
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We embrace honesty
We do not use fear-based marketing, nor science-free denial, and we do not sell false promises. We want you to discover that the benefits of natural cosmetics, together with the practice of self-love, can do a great deal for your health and for the planet.
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Ingredients matter to us.
In fact, they are everything. Together with our team of cosmetics experts, we carefully review each of our product formulations to ensure they meet the standards of our Safe List. We do the work so you don’t have to worry about what you put on your skin.
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We wouldn't hurt a fly
We guarantee that 100% of the brands we sell at All Yours do not test on animals. We will only recommend brands that are helping to change the cosmetics and wellness industry for the better. Because yes, it is possible to look good and take care of yourself without giving up your principles.
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Our planet, our priority
The brands we work with must be committed to sustainability, whether through their formula, packaging, or some charitable action. For us, it is important to preserve the planet we live on.
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We celebrate all kinds of beauty
We want you to learn to love and accept what society has called “imperfections.” We exist to help you bring out everything so wonderful that makes you, you, so you can feel as good on the outside as you do on the inside. We don’t want you to fit in; we want you to stand out.
