Since 2021
Niche perfumery. Honest cosmetics.
We began with a simple idea: to make niche perfumery more approachable, more vibrant, more human. And to create space for cosmetics that respect the skin, the ingredients, and the planet.
Five years later, we still choose the same way, with discernment, soul, and honesty.
Our story
In 2021, we opened our first store in Barcelona. A store that didn’t want to look like the perfumeries that already existed in Spain.
The idea wasn’t to sell perfumes, it was to champion them as works of authorship, with their perfumer behind them, their school, their history. And at the same time, to make room for cosmetics that respect the skin and the planet.
The customer who walked in already knew what they were looking for; they didn’t need anyone to explain what niche means. They needed a place to take their time, try things, compare, make mistakes, come back. To hear “try this” without it feeling like a sales pitch.
Five years on, that idea is still our filter: if a brand doesn’t move us, it doesn’t get in. If a formula doesn’t pass our Safe List, it doesn’t get in. If we can’t tell the story of the perfumer or the founder honestly, it doesn’t get in.
How we select
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Niche perfumery
Each brand with its named perfumer, its tradition, its history. Real quality raw materials, not marketing. If we can’t tell you where the fragrance comes from, we don’t sell it.
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Cosmetics with Safe List
View Safe ListEvery formula goes through our Safe List of excluded ingredients. We only work with brands that can show you the full composition, no fine print.
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Try before you buy
Free samples with every order. 5- or 10-sample kits at a symbolic price. And in-store, no pressure: smell, try, come back next week if you need time to think about it.
Six stores and more than 120 brands later, we still choose just as we did on the first day — with discernment, soul, and honesty.
We opened our first store on Consell de Cent, 308.
The All Yours flagship. The first of them all.
We’re opening in Madrid. On Hermosilla Street, 54. Our first store outside Barcelona.
Calvet — second store in Barcelona.
Fuencarral — second in Madrid. Another area, another audience, same standards.
Verdi — Gràcia. A small shop in one of the neighborhoods where niche perfumery made the most sense.
L’Illa Diagonal — the sixth. Four openings in six months.
