The world of perfumes is very wide and full of options. And with so many options, it's hard to know which one to choose, or which fragrances go with you, your personality and your style.
Through this publication we want open the way to a knowledge of the perfumes that you will find in All Yours and because, as well as helping you find the perfect scent for you.
Ingredients that will NOT contain the perfumes of All Yours
We are aware that there is a regulation in this regard in the European Union, although we are also aware that there are still many doubts and controversies around some ingredients, so in All YoursWe prefer to avoid them.
Present in perfumes, it has been associated with reproductive problems, neurological and hormonal disorders. Recent studies also show that prenatal exposure to phthalates is associated with adverse impacts on neurodevelopment, including lower IQ, attention and hyperactivity problems, and poorer social communication.
Although it is not required by law to be listed on ingredient labeling, it is typically listed as Diethylhexylphthalate or DEHP, Butylbenziphthalate or BBP, Dibutylphthalate or DBP, Butyldecylphthalate or BDP, Diunddecylphthalate or DUP.
Preservative that can contribute to the appearance of bacterial resistance, in addition to altering the hormonal system, and is controversial both in products without rinsing and with rinsing (Organization of Consumers and Users).
SYRENE OR STYRENE
It is a flammable liquid used to make polystyrene, fiberglass, rubber, and latex plastics. In 2011, it was declared an 'anticipated human carcinogen' by the National Toxicology Program and the National Academy of Sciences. With long-term exposure, styrene has been studied to cause central nervous system and kidney effects, headaches, depression, fatigue and weakness, hearing loss, balance and concentration problems.
Since 1994, it has been known that this ingredient increases the risk of developing cancer; adverse effects on the heart, central nervous system and liver; and skin or eye irritation. The FDA banned this ingredient in perfumes in 1988 due to its severe toxicity, however the ban is not very well enforced because it can still be found on labels that mention fragrance as an ingredient.
BUTYLHYDROXYANISOL AND BUTYLHYROXITOLUENE (BHA AND BHT)
The antioxidants BHT and BHA are substances that are responsible for preventing the degradation of the formula, and especially present in perfumes. Although studies relate them to irritations, allergies and as endocrine disruptors in high doses, it is not prohibited. BHA affects the immune system, is a potential carcinogen, and BHT is toxic to the skin, liver, and respiratory system.
Transparency in the formulation of perfumes
Perfume companies are not legally required to list the ingredients that their fragrances contain., so on a label, the word fragrance, it may contain many ingredients that we are not aware of. This practice is done to protect trade secrets.
European regulations, which regulate cosmetics, require the label to indicate the full list of ingredients it contains, with the exception of its percentage. Instead, Perfume regulations do not require public disclosure of all ingredients, only specific ones.
We do not intend to alarm anyone, nor use fear marketing, but based on our values as a brand, we believe that it is important to investigate certain actions in cosmetics and avoid ingredients that may be controversial.
Numerous studies have found that some of the most commonly used ingredients in commercial perfumes can induce Mild allergic reactions such as headache, sinus inflammation, itching, and runny nose can contribute to hormonal imbalances.
The fact that indicating all the ingredients that a perfume contains is not mandatory, makes it difficult to avoid substances that have been classified as controversial.
Therefore, our position on this issue is as follows:
- We work with transparent markings in terms of their formulation and list of ingredients in their perfumes.
- In the event that they do not indicate all the ingredients that the perfume contains, we will contact you and we make sure with the brand that its fragrances do not contain any of the ingredients that we prefer not to include in the perfumes that will be part of All Yours.
- we will prioritize brands with our same values regarding this aspect and that they assure us that they do not formulate with any potentially harmful ingredient.
- We will also look for brands sustainable with your packaging or carry out solidarity actions.
Why is there a balance between natural and synthetic in our choice of perfumes?
Once we have clarified which ingredients do and which do not, let's talk about what kind of ingredients. Natural or synthetic ingredients, or a mix of the two?
First let's clarify both terms:
- The natural ingredients They come directly from, as the name suggests, nature (plants, petals, leaves, fruits) or from products of animal origin such as beeswax, widely used in solid perfumes.
- The synthetic ingredients are fragrance molecules obtained by chemical transformation. They can be created from scratch through chemical reactions, or inspired or derived from nature.
On the label, natural ingredients can be easily recognized, as they are always they are written in latin, while synthetic ingredients often have more scientific names.
Why choose if we can have the best of both worlds. Every side has its pros and cons, so we join efforts to bring everything to a balance and above all to improve your care.
On paper and according to the regulations, A natural perfume is one that contains more than 95% natural ingredients., that is, extracted directly from the plant or flower, nature, through processes that do not alter its composition.
Will you find perfumes with these characteristics in All Yours? Of course, a clear example is Bastille, whose perfumes are composed of a 95% natural ingredients and 5% synthetic ingredients, and also all the ingredients used in their perfumes are listed, 100% transparency.
You will also find perfumes that are not considered 100% natural, since they do not meet the 95/5 premise. And why have we decided for this to happen? For two reasons:
1. Synthetic ingredients allow for a greater variety of scents to be created.
2. Thanks to some of these ingredients, our perfume will last and keep its scent longer.
Although we are committed to analyzing which synthetic ingredients are a yes, and which are not necessary and, therefore, do not contribute anything to the formula.
The synthesis makes it possible to recreate odors present in nature, which extracting them naturally would cause a greater impact on the environment., in addition to the fact that it entails a lower cost and therefore the final product is more affordable for the consumer.
In addition, the synthesis allows replicate nature in the laboratory, when it is impossible to use a scent in its natural statesuch as lilacs.
Finally, the synthesis is also used to protect animals, since many of the essential oils used in perfumes were of animal origin (musks).
And we're aware that some synthetic molecules can cause adverse health effects, but as we've previously reported, we're going to avoid those that have related studies. It is a matter of balance.
We look for the perfect balance, so that after a lot of work, you can obtain a perfume with the perfect aroma and with the certainty that its ingredients are not potentially harmful.
What we base on All Yours to choose perfume brands
Choosing a perfume is an important moment. The fragrance we choose is a complement that speaks of us, our personality and our tastes.. That choice entails knowing ourselves.
In All Yours We want you to be sure with that decision and that your job only consists of choosing the scent that makes you feel the best.
We take care of:
- Look for brands aware of offering exceptional quality.
- Inquire into their values and make sure that their products do not contain ingredients classified as controversial.
- Offer exclusive and niche brands with innovative positioning and memorable aromas.
In All Yours you will find niche perfumes, haute perfumery and author perfumes, an alternative to the commercial perfumes to which we are accustomed.
What are niche perfumes?
The term niche in its definition means, small market segment that corresponds to a very specific demand.
Commercial perfumes are created from variations of aromas that contain the best-selling perfumes, which means that, at their base, they all smell alike.
With this premise, the positioning of differentiation and individuality of a perfume is ruled out, so some brands and perfumers decided to return to the perfumery of the past, of know-how, creative and focused on unique raw materials, leaving aside mass production and high profitability.
In summary, niche perfumery is based on offering unique and emotional fragrances, aimed at people who value aromas and seek to differentiate themselves and affirm their identity. The ultimate objective of the perfumery that you will find in All Yours, is to offer you a wide selection of fragrances so you don't smell like everyone else.
In addition, the perfumes that you will find in All Yours They will not be in stores for the general public, but in small perfumeries and concept stores.
In short, we look for brands that have a strong and differentiated identity. Born to break with the established. Ready to discover them?
I want to meet them!