In All Yours We want to celebrate our founders and what better time than in March, as Women's Day approaches.
We are proud to say that 70% of the brands found in All Yours are founded or run by women. Paving the way to a cleaner, more confident beauty. We have highlighted some of them here, discover who they are.
Margaux Tron-Brossard, fundadora of Baiobay
"When I switched to natural cosmetics, I was often disappointed with the textures, fragrances, product design, and sometimes even the not-so-natural compositions. It seemed to me that even if I switched to natural products, I didn't want to give up. to pleasure and the sensory aspects of cosmetics and personal care.
I dreamed of committed brands: vegan, cruelty-free and that would do their part to respect the environment, as Baiobay does by planting trees for each product sold.
I wanted to create a brand that reflected what we love: wholesome ingredients, textures and fragrances we instantly fell in love with, and environmentally friendly packaging."
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Elisenda Monté and Iris París, founders of Mamita Botanical
"Mamita Botanical is a project that was born from personal search and the conviction that natural cosmetics is the solution to bring balance between our body and our mind."
Elisenda had an outbreak of rosacea when she was young, and the fact that she could be cured with plants made her decide to train and investigate in the field of natural cosmetics. Iris crossed her path fascinated by Mamita's products and the potential she saw in such a proposal at a time when natural cosmetics were almost non-existent in Spain.
Together they joined forces, and created Mamita Botanical as we know it today, a brand of care and well-being based on products formulated with the highest range of natural active ingredients, which stimulate cell regeneration and help repair tissues offering visible results.
Mercedes Marcos, founder of Quinque
“After my studies in pharmacy and cosmetics, and a few years in this industry that I am passionate about, I developed a range of natural cosmetics that are as effective as conventional cosmetics.
For the last few years I have lived in different cities, big and small, with varied climates and although I love it, my skin has never been done. So I decided to create a range of products for all urban and "hurried" skins that lack attention and time.
Natural care products doped with active molecules to take care of all urban skin types. The perfect balance between the best of natural cosmetics and the effectiveness of scientific cosmetics”.
Mercedes, has been studying skin biology and cosmetic formulation for more than 10 years. Her products are a radical change for all sensitive, blemished or dehydrated skin.
Sandra Dualde, founder of Rassa
“Our motto is few products, well applied and consistency in their use. A proposal based on simple and effective routines that adapt to our lifestyle and the changing rhythms of the skin.
Rassa was born in 2019, with the deep desire to open and expand the conversation around natural beauty and well-being.
The Barcelona brand offers natural cosmetic products with a holistic approach to skin care, coupled with aromatherapy, bioactive ingredients and botanical extracts that promote the well-being of body and mind.
Diana Montesinos, founder of Rulls
"Rulls is a Valencian brand born in 2018 out of a need to create vegan, respectful, beneficial products made in Spain for the care of curly hair."
A project led by women, with strong values and a strong foundation. A kinder and more considerate cosmetic based on vegan products, only tested on humans, made locally with rich and nutritious ingredients. Rulls brings out the best of your mane without giving it too much thought to the head.
Its packaging is made 100% with recyclable materials and manufactured with the minimum possible environmental impact. A brand to learn from and have as a reference.
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Maria Curly Hair, founder of Melenastica
“For about 10 years of my life I never liked my naturally curly hair. I would straighten my curls and use chemicals to make them more “beautiful” to fit a beauty stereotype and boost my self esteem and that never happened.
It took me a while to realize that natural curls are a gift, not something to be ashamed of. And that's where my journey began: a journey to gain confidence, a journey to fall in love with my curls forever.
But the problems started when I started noticing a lot of scalp issues with the whole wide range of curly products that cause dandruff, hair fall, stagnant hair growth and it wasn't just me, many curly women in my community were experiencing the same thing, I found out that these types of problems are only cured with natural ingredients.
Melenastica is not another corporate brand. It's me who has been through all this before, so you don't have to waste time on trial and error. After years of educating myself, writing two books, and sharing my progress on social media, I decided to take the next step. A line of curly hair products to improve the quality of our hair and scalp in order to have healthy, strong and beautiful hair.”
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Monique Foy, founder of Cosmic Dealer
Cosmic Dealer is a Parisian brand with one goal: to transform everyday habits into healthy rituals.
The shift from overly processed and artificial products to a Premium French dark chocolate with less sugar, more plants and more vibes.
“Eco-responsible and ethical, we scour the world to find the best ingredients, passionate artisans, and family-owned ateliers who share our values and high vibes. A nice container? Sure, but much more: we are purists, research fanatics and label readers in search of quality”.
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Coralie Frébourg, fundadora of Versatile
“Versatile is about my story. That of a young graduate who, during the pandemic, hesitated between looking for a job or creating it.
After graduating from the École Supérieure du Parfum de Paris in 2019, I had a dozen experiences in the industry. I should have built a career in marketing within a large luxury group.In the end, I changed."
Versatile is a free perfume brand with unique fragrances, transparent in its formulation, committed to the planet, for all budgets and a gift for the senses.
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Jasmi Bonnén, founder of Nuori
Nuori was born in 2015 with a philosophy rooted in skin care and the creation of purest formulations with the highest level of efficacy.
“The idea to create my own skincare line came when I was working at L'Oréal. It was more than 10 years ago, and at that time we were implementing the new EU regulations for the labeling of cosmetics. One of the new requirements was that all cosmetic products have a visible expiration date. But with one exception: if a product has a minimum durability of more than 30 months (that is, 2.5 years or more), it does not need to have an expiration date. Not surprisingly, anything longer than 30 months soon became the industry standard for expiration.
When I realized this fact, I started looking for information on the effect of time on cosmetics. I was surprised to find several studies showing that commonly used active ingredients, such as vitamins, start to lose their beneficial properties within months of mixing due to oxidation. Another disadvantage of the long duration is the use of synthetic preservatives and other additives, necessary to preserve and stabilize the formulas for a longer time.
I was increasingly convinced that a fresh skincare alternative was needed on the market. And a little over six years ago, I finally worked up the courage to leave my comfortable corporate job and take the terrifying leap into entrepreneurship.
Our philosophy is called “Fight for Fresh” – we want to offer consumers a fresh skincare option that has been missing from the market.”
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Claudia Mustera, founder of The Organic Republic
“The Organic Republic was born as a natural cosmetics brand that is committed to real natural products, without additives. Our values make us work hard to find natural substitutes for all ingredients to create a brand that is sustainable for us and our planet."
Mediterranean ingredients from Mother Nature, non-synthetic and dye-free.
Descubre The Organic Republic
Teresa Pueyo, founder of Superlative
“Superlative was born from my relationship with stress and all the imbalances it generated for me. After my first pregnancy my goal was to feel like myself again. The challenge was to learn to manage a new routine, recover my hormonal balance and live fully and presently.
He wanted to opt for those natural resources; adaptogenic plants and mushrooms, which the traditional medicines of Southeast Asia had given me to deal with the stress and imbalances they caused me during the 5 years I lived there. However, in that search I only found products of low efficacy and dubious origin. I decided to create my own.
I founded Superlative surrounding myself with the most illustrious experts; from herbalists to pharmacists, nutritionists and psychoneuroimmunologists with a very clear objective; to be able to help all of us who want to feel better than good”.
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Nuria Val and Gabriela Salord, founders of Rowse
“We have a mission. Bringing together a growing community of artists, creatives and plant lovers from around the world to bring the beauty of all people and the planet to life together. Raw, clean, without artifice. Welcome to ROWSE.”
Rowse is a cosmetic brand made from natural ingredients and made in Spain. They advocate sustainability and are committed to the planet. Their products look especially from another. A delight for your skin.
Discover Rowse