In the beauty industry, the demand for products that respect both animals and the environment is increasingly notable. The Vegan makeup, which avoids the use of animal-derived ingredients, is gaining more relevance. Do you want to know which are the most popular vegan cosmetic brands at the moment? Keep reading!
What exactly is a Vegan makeup?
The Vegan makeup refers to those cosmetic products whose composition does not include any animal-derived ingredients.
Furthermore, Vegan makeup brands are usually committed to sustainability policies, opting for recyclable packaging and limiting their impact on the environment. In this sense, by opting for Vegan makeup, you are not only choosing a cruelty-free option but also a product that is more respectful of the planet.
The 3 Most Popular 100% Vegan Makeup Brands
RMS Beauty
RMS Beauty is a Vegan makeup brand with a deep commitment to health and natural beauty. This company emerged with the mission to transform the way women use makeup, making it healthy and beneficial for the skin.
Founded by Rose-Marie Swift, a renowned makeup artist with over 35 years of experience in the beauty industry. The brand is characterized by the manufacturing of its products from organic and natural ingredients. Each ingredient is carefully selected for its nourishing and antioxidant properties, ensuring that each product also provides treatment to the skin.
The RMS Beauty products are innovative, as they are "living" cosmetics made through minimally refined processes. This allows the ingredients to retain their nutrients and enzymes, providing all their benefits to the skin. Besides being a vegan brand, it has a strong commitment to sustainability. Its packaging, minimalist and elegant, is biodegradable, recyclable, or reusable, showcasing its commitment to reducing environmental impact.
Some of its most famous products are:
UnCoverUp Concealer. A combination between concealer and foundation. Its formula is super hydrating and provides light and natural coverage, giving a fresh look, and it does not crease, which is always what we look for in a concealer.
Living Luminizer . The brand's cult illuminator, a very special product that provides a subtle and radiant glow. Its creamy texture and translucent effect make it adaptable to all skin tones. This product highlights the skin with a light-reflecting glow, providing a natural and dewy look.
Liplights Cream Lip gloss. A multifunctional product that can be used both on the Lips and cheeks. It offers a wide range of vibrant shades and its formulation is very nourishing to keep your Lips and cheeks juicy all day.
Lily Lolo
Lily Lolo is a renowned British brand that has revolutionized the beauty world with its mineral makeup and Vegan products. Its name comes from the names of the two sisters who founded the company, Lily and Lolo. Their story began over 10 years ago in the heart of London, and today their products are loved and recognized worldwide.
Their focus on natural beauty and sustainability has led them to develop a line of products that are free from parabens, phthalates, synthetic fragrances, and dyes.
The products of Lily Lolo are made with mineral ingredients that nourish and protect the skin, providing flawless coverage and a natural finish. Their makeup is lightweight, easy to apply, and suitable for All skin types, including the most sensitive ones.
The brand has gained particular popularity for its Mineral Foundation, which has become a cult product for its ability to cover imperfections and provide a natural-looking finish.
The philosophy of Lily Lolo focuses on creating beauty products that are healthy, effective, and environmentally friendly. With their motto "Natural beauty, superior performance.", Lily Lolo is a brand that combines beauty and ethics in each of its products.
Compact illuminator. It is perfect for creating a fresh and radiant look for the day or a glamorous night look, you just need to moderate the application. It contains anti-aging argan oil and pomegranate oil, and its formula is long-lasting.
Natural Vegan Mascara. This mascara is one of the brand's most popular products. It adds volume and length to the lashes, as well as being waterproof. Its formula is gentle and suitable for sensitive eyes.
Mineral Blush. This mineral powder blush offers a range of natural and luminous shades that add a touch of color to the cheeks. Its silky texture blends easily and its formula is non-comedogenic.
Mádara
Mádara is a vegan cosmetics brand originating from Latvia that has revolutionized the beauty industry with its innovative vision. The brand is named after a very common plant in the northern regions of Europe, reflecting its focus on using natural ingredients and its commitment to sustainability.
Mádara's philosophy is based on the belief that true beauty comes from nature, and they are committed to creating products that reflect this principle. All their products are formulated with organic and natural ingredients that are effective, safe, and environmentally friendly.
One of the features that distinguishes Mádara is its dedication to research and development. They use the latest technology to enhance the healing and nourishing properties of natural ingredients from northern Europe. This focus on science and innovation has allowed them to develop high-quality products that meet the most demanding standards of modern cosmetics.
All their products are vegan and cruelty-free, and their packaging is recyclable, reflecting their commitment to sustainability and respect for nature. Additionally, Mádara is one of the first cosmetics brands in northern Europe to obtain ECOCERT certification, which guarantees that their products are organic and natural.
CC Cream SPF15 ‘City CC’. It is a Moisturizing cream and protective with color. It contains hyaluronic acid, an active ingredient with anti-aging properties. It is formulated with natural and organic ingredients, is gentle and safe for all skin types. It corrects skin tone imperfections, dullness, redness, and dark spots. Scientifically tested to protect your skin from urban pollutants, protecting the skin's microbiome and helping to prevent premature aging.
Glossy Venom Lip Gloss. This gloss from Lips offers intense color and a shiny finish. Additionally, it is enriched with hyaluronic acid and jojoba oil, so it also hydrates and cares for the Lips.
Luminous Perfecting Concealer. This concealer is perfect for hiding imperfections and dark circles, and provides a luminous and natural finish. Its light and creamy formula is easy to apply and blends perfectly with the skin.
How do I know if a makeup brand is truly vegan?
One of the safest ways to identify if a makeup brand is truly vegan is through certifications. There are several organizations that provide certificates to vegan cosmetic brands to ensure that their products do not contain animal-derived ingredients and have not been tested on them. For a more detailed explanation of vegan cosmetic certification, we invite you to read our article Vegan Cosmetic Certification.
In short, RMS Beauty, Lily Lolo and Mádara are excellent Vegan makeup brands that combine ethics, sustainability, and quality in each of their products. Their commitment to natural beauty and environmental protection makes them perfect choices for those seeking clean beauty makeup products.